How Problems Can Boost Jobs Creation

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South Africa’s alarming unemployment rate shows one in every three people are not employed. Experts say that unemployed individuals should acquire skills that would increase their chances of employability.


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Statistics South Africa (StatsSA) latest unemployment data shows that 32.9% of the South Africa’s working-age population is unemployed. The number of unemployed persons in the country now stands at around 7.7 million.

Strategy Director at Yellowwood, Ntombizamasala Hlophe says the gap between the skills needed by the economy and individuals who have those specialised skills is widening. This is especially true as the several industries require employees with specialised skills.

Hlophe explains that the technology industry and financial services industry require employees with specialised skills. The challenge is that individuals who don’t have these skills are required to be employed in these industries.

They explained, “We need a lot more people with the abilities towards Tech [technology], towards engineering in some instances and a far more future-led perspective in terms of the skills we need versus what we actually have.”

Hlophe says individuals should look at challenges facing businesses. Once they identify these challenges and come up with solutions to them, they could sell these solutions back to these businesses in a manner that is profitable for them.

“the concept of marketing is being the profitable fulfilment of unmet needs and that's essentially what business is, so you look for a problem first”

Hlope adds that it can be as simple as listening to the problems people face and then building your skills to combat these problems. Once you do this, you can sell you skills (the solution to their problem) and sell it for a profit.

It would be beneficial if individuals come up with ideas and convince someone to pay for you for these ideas that would solve their problems or challenges.

 


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