The impact of staff training on customer loyalty


When the light bulb dies, do you trash the whole lamp? Hopefully not. It’s the same with employees.



When the light bulb dies, do you trash the whole lamp? Hopefully not. It’s the same with employees.

If you want to keep your employees in high spirits, boost office morale and remain competitive in an ever-changing industry, then the need for continual staff training is essential in today’s fast-paced world.

A culture where employers encourage skills growth as much as they encourage employees to help grow their bottom line, is how good employees become loyal brand ambassadors for your company.

There is always time for important activities

From internal operations training, to corporate soft skills, employee management to, business coaching and more, staff training isn’t just important, it is vital. And, if you, like many other employers, have mixed feelings about staff development, it’s always important to focus on the heartbeat of a company.

Every employer wants a united workforce of employees who are skilled, indispensable and value-adding, but when it comes down to implementation of these elements, staff development is overlooked and unappreciated. With employee retention skyrocketing on the daily, you would think that top-level management should be taking a personal interest in training and supporting their biggest assets.

The beauty of working in a team is embracing the diversity at hand. If you’re not training your staff, then you’d best be encouraging employees with vastly different experience to share their knowledge with the team. This kind of interaction can also lead to flexibility – when your team is well-trained and up to date on the latest industry trends, it’s easier for your team to respond to changes in the market.

Happy employees will lead to happy customers

It takes more than just good coffee, friendly faces and a ping-pong table to keep your employees engaged and on their toes. At the end of the day, your employees are brand ambassadors for your brand and are actively dealing with customers to ensure that they are happy with your services.

Following a leader that cannot lead can very quickly lead to a despondent and demotivated team. However, a great leader will quickly snatch up the opportunity to respond to the needs of their employees by investing in training and support. Not only will this help to develop each employee, but it’ll certainly help build a positive reputation as an employer.

It’s a no-brainer that when employees feel challenged, it increases team engagement and productivity. When you invest in employee development, you’re telling that person that they matter to the company. And, honestly, everyone wants to feel like they matter. It’s a great motivating tactic.

Take the time to invest in their futures, help them grow and develop their roles. Staff training courses are honestly one of the simplest forms of exercise that can guarantee some of the highest dividends in positive customer satisfaction. Once training is provided, employees will feel far more willing to invest their energy into client relationships, learn more, impress and put their fresh new skills to the test.

The need for training partners

Some days employers can’t even face the world, let alone manage and create a training schedule to help guide and grow the team. What an inconvenience. This is why you should invest in a training partner. Less expectation and more professionalism.

Within an organisation, each job demands a unique set of skills, some of which cannot be taught by management. Thankfully, specialist organisations offer external ‘off-site’ staff development and training courses with experts to advise and assist you with the process. They will also be able to help tailor make any course to specifically meet your organisation's business and employee objectives.

A perk of this is that when you work together with a specialist, it will ensure a higher level of learning consistency. When you learn together with others, people tend to take more interest in the course and learn quicker. The quicker new skills are learned, the quicker they can be applied.

Make the change

If you think you’ve undergone one team training session and now you’re done, think again. With every new year, comes new change. A training programme that worked last year, might not work this year. Whether your business approach has shifted with the introduction of younger minds, a change in market trends, or your need to attract new talent, all these factors require an updated training course.

An investment in your employees’ skill sets is an investment in your company. Sure, it could be costly, but not training your employees is even more expensive in the long run. When everyone is better, the company is winning. So, if you’re looking for more employee satisfaction and customer loyalty, you should consider looking at staff training as an option.




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