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How to job search in tough economic times

Thu, 29 Jan 2009 09:29

Searching for a job can be a daunting task at any given time, however even more so in tough economic times.

Many employers are putting a hold on permanent recruitment, turning to flexi staff to staff up and down in accordance with their peak and off-peak periods – but, where does that leave candidates that are interested in finding a new, permanent job?

Should one be holding off until the dust of this volatile market settles?

Gayleen Baxter, Chief Operating Officer of Kelly, South Africa’s leading talent management organisation says not, “Tough times doesn’t necessarily mean that you needn’t even try getting a new job, it just may take longer and require you to sell yourself more creatively.”

Baxter offers the following resourceful tips to assist you in your job search:

What’s in it for them: We are swiftly moving from a candidate driven market whereby employers used to eagerly answer your question “what’s in it for me” to an era where you, the candidate will be answering “what’s in it for them”.

You now need to embark on a self-branding campaign that focuses on illustrating what you can and will accomplish for a new employer. Show them your ability to see the bigger picture of the role you play in moving the company forward.

Consider the flexi option: Don’t rule out the option of taking on flexi assignments, besides offering you flexibility, this career choice will help you expand your skills, expose you to a variety of industries and allow you to impress a potential long-term employer. The reality is that if you prove yourself indispensible on an assignment, flexi work can turn into a full-time position.

Go where the skills shortage is: Despite unpredictable economic conditions, South Africa is still facing the global challenge of a serious skills shortage. Topping SA’s scarce skills list is skilled artisans, teachers and engineers.

Do research, find a field you may be interested in and take the time to do a part-time course. Not only will you be assisting in combating an increasing shortage, but you may just guarantee yourself a job!

Don’t underestimate the power of networking: Making your job search known to your network of friends, family and acquaintances is the most underused advice. Many feel uncomfortable asking for help, not appreciating the value of word-of-mouth.

Ensure that you are top of your network’s mind when a position becomes available in their company. Getting referred often holds more weight than if you applied for a job by yourself!

“More than this, one needs to actively have a plan, update your CV, expand on your skills, focus, study, be brave and finally self sufficient in order to earn that much desired new job. Never give up!” Baxter concludes.