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The Call Centre

Driving business development within the automotive industry

Wed, 01 Oct 2008 21:06

eliance, a national provider of comprehensive business solutions to the automotive sector, continues to prove how an efficiently run and strategically planned call centre can make a lasting, very positive impression on clients.

There is at least one core business principle that governs operations at eliance, a company focused on solution development, support and service to the automotive industry – that is: a technology solution is only a solution if it can empower the client by enhancing the value of their core operation.

From its base in Pretoria, Gauteng, eliance supports the technical efficiency and outcomes for a number of key automotive brand accounts including

• McCarthy Vehicle Imports (dealing with the following brands)

• McCarthy Value Centre

• McCarthy Value Serve

• Chery SA

• Foton SA

• Meiya SA

• McCarthy Call A Car Direct

• McCarthy Land Rover

• McCarthy Volvo

• Mercedes-Benz SA (previously DCSA)

• Toyota

• Lexus

• Cars Online

• McCarthy Customer Care

• Client For Life

• AutoHaus

• Automotive

This portfolio incorporates a number of structured service packages and avenues of delivery for customers, such as - customer service, customer satisfaction index surveys, customer care, lead management, technical support, professional services, data administration and data cleaning and marketing campaigns.

“At eliance we provide a wide range of solutions for our clients. Each solution is designed and tailored according to our clients needs. Our focus is on providing efficient, effective results, which generate increased profits for our clients,” says Callie Human, executive director at eliance.

“Our strengths lie in our ability to provide effective solutions not only across an inbound and outbound channel, but also across Web, telephony and mail contact mediums. This is what gives the eliance call centre its edge in the market,” he adds.

The call centre is also seen as the conduit through which new technology systems are brought to the market and through which the company is able to interact and assist its client base.

“We have gone on record as saying that the automotive sector is noticeably faster and more efficient than many other market segments as far as the adoption, installation and use of information and communication technology is concerned.

Against this backdrop we are positioned to assist our client base to use new systems to the maximum advantage of the business, to generate leads and manage customer relations in such a way that the business is sustained and the industry is improved,” Human continues.