Create an online personal brand that sells

Thu, 09 Feb 2012

As more recruiters, employers and clients search for information online, it is becoming increasingly important to have a favourable online presence. Who’s Who, the personal branding platform for professionals in Southern Africa, is a powerful tool for creating and managing an online personal brand.

Chuck the digital marketing rulebook

Mon, 14 Nov 2011

It really doesn’t matter what you choose to call the technological evolution the simple fact is that interactive communications are revolutionising the way you talk to customers, shareholders and even employees. Mike Sharman shares powerful insights on social media marketing.

SEO in five easy steps

Tue, 18 Oct 2011

Search Engine Optimization is a process that is often overlooked but has the potential to improve the visibility of your website and increase the amount of visitors you receive. Follow these five simple steps and learn how to widen your net in this complex and crazy online world.

A pay-as-you-go PR service that works

Tue, 30 Aug 2011

While business leaders may acknowledge the importance of marketing many are hesitant to commit to a particular marketing style, but Microzone PR now offers business owners a client services model that accommodates temporary services based on a high-impact and quick-to-market approach.

Website Usability – The value of User Experience

Thu, 16 Dec 2010

Karen Parkin, Britefire's director and a leader in online marketing development and practice, leads an invaluable course focused on Website Usability and creating compelling User Experience. This one day workshop is a must for anyone who makes business or marketing decisions about online initiatives, website conception and design, or has to interact with those who do.

Estate agents now grow sales with social media

Thu, 16 Dec 2010

Britefire, a leading firm on online marketing strategy, development and training has assembled a focused course for all Estate Agents, Agencies and Developers to spread the word on properties through social media. If you aren’t using social media well and engaging your consumer, you are not reaching your target market, says course leader Godfrey Parkin.

The only accredited E-Marketing course in SA

Thu, 11 Nov 2010

Britefire, a leading firm in online marketing strategy, development and training are celebrating the accreditation of their E-marketing Professional (EMP) course with a limited pricing offer. ‘Every business in South Africa is now taking seriously the potential of online marketing’ says Godfrey Parkin, the CEO of Britefire and EMP Course Leader.