The very definition of business could be drilled down to “Ask the Customer what they want and give it to them, at a fair profit.”

However, besides researching Customers, there are many other concepts and constructs to measure to improve a company’s profitability.

You will develop a thorough understanding of the theory and practice of marketing research, thus be able to tackle research projects using a clear process-flow approach.

The module should provide you with ample knowledge, and the ability to start the process of becoming a research practitioner.