1. Introducing the subject
• Why is effective business writing important and binding?
• Portraying the correct company image through written correspondence
• Types of written documents
2. Writing techniques
• Planning, writing and editing techniques
• Preparing to write
-Who, what and why?
-Structuring the correspondence
-Layout
-Style and tone
• How to write informatively, persuasively and getting to the point
• Writing positively
• Correct modes of address
• Appropriate versus inappropriate business language
• Different types of letters
• Business writing with legal implications
• Email correspondence and etiquette
• Responding to complaints in writing
• Effective minute taking
3. Grammar
• Spelling, punctuation and correct grammar
• Choice of words
• Supplementary topics; newsletter writing and press releases