1. Introducing the subject • Why is effective business writing important and binding? • Portraying the correct company image through written correspondence • Types of written documents 2. Writing techniques • Planning, writing and editing techniques • Preparing to write -Who, what and why? -Structuring the correspondence -Layout -Style and tone • How to write informatively, persuasively and getting to the point • Writing positively • Correct modes of address • Appropriate versus inappropriate business language • Different types of letters • Business writing with legal implications • Email correspondence and etiquette • Responding to complaints in writing • Effective minute taking 3. Grammar • Spelling, punctuation and correct grammar • Choice of words • Supplementary topics; newsletter writing and press releases