Introduction to be successful in your use of the internet as a marketing vehicle, you have to go beyond simply knowing the popular tools, such as social media or websites. You have to be able to develop strategies and plans that will engage your markets online, deepen customer relationships, build your brands and grow your business. The Programme in Developing Web Marketing Strategies of USB Executive Development, presented in collaboration with Britefire, has been designed to fast-track your mastery of all the interconnected components of B2B and B2C web marketing in a strategic, innovative and professional way.
What sets this intervention apart. More and more people are adopting online media to research their options, to help them make decisions, to communicate with colleagues and business associates, and to interact with customers. Whether your customers are businesses or consumers, it is essential to master marketing via the web.
Professional e-marketing complements and strengthens traditional marketing, while its absence is a handicap. This programme will assist participants to:
Develop an ability to anticipate trends, think strategically, and act practically in every field of online marketing apply effectively all the diverse, interconnected components of online marketing .
Appreciate and embrace the role of the internet in the broader context of business and marketing.
Develop insights into the online consumer and the implications of web-dominated commerce for branding, promotion and customer relationships .
Equip themselves with the knowledge and skills required to excel as a digital marketing strategist .
Follow-up coursesGoogle AdWords Introduction
Google AdWords Advanced