This boot camp is designed to get you hands-on with the primary social media tools, and grounded in the basics of socially networked marketing. You will develop practical competencies and essential insights into how the tools work and what you can do with them. This up-to-date workshop is driven by exercises, so bring your laptop or pad computer. During the course of this intensive day you will: • Create and publish a blog • Create a branded YouTube channel and playlists • Collate content from all over the web • Place videos in your blog • Build branded Pages on Facebook and Google+ • Create a custom Welcome tab (“fan-gate”) on your Page • Stream your YouTube playlists to a video tab on your Facebook Page • Build a company page on LinkedIn • Create a Twitter account • Identify the important social influencers among bloggers and tweeters • Pull your tweets into a dedicated frame in your blog • Place Like and +1 buttons on your blog • Leverage social sharing services • Benchmark your (and your competitors’) online reputations • Implement a social media management tool And a whole lot more! You’ll also learn how to search optimise all of the above, and how to integrate it all via a Britefire Social Media Lens. You will leave with the knowledge, skills and inspiration to exploit confidently the power of today’s social toolset. The hands-on practical boot camp format ensures that you are actively thinking and participating, and applying the ideas to your own marketing challenges. The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Why should I attend? This boot camp is an essential jump-start for anyone contemplating using social media but hesitating because of lack of familiarity with the tools. No technical ability is required. While the scope of the day does not allow for discussion of “big-picture” strategy or the business organisation issues involved in implementing a social media strategy, it totally demystifies the major current tools in use, and shows how they can practically be integrated. You will leave this boot camp with a confident grasp of what the social media tools can do and how to use them, and the inspiration to innovate in your use of social media. Participants Feedback: ‘101 of importance - entry level of getting it right!’ Chris Casalena, Imagine Advertising ‘Extremely informative and a must for any marketer wanting to take their companies marketing to a new level.’ Sascha Klemm, Beaufort West Tourism ‘It's been an eye opener to the amount of opportunities that are out there and the programmes and different mediums that are available to utilise.’ Meredith Faber, Quality Beverages ‘Informative, knowledgeable. Great Day!’ E.du Plessis Britefire (Pty) Ltd. (www.britefire.co.za) A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training. South African companies who have benefitted from our experience include: Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank. Globally, we've worked with a long list of organisations, including: The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.