(Also a course module of the E-Marketing Professional certificate, Services SETA Accredited, No. 2612, NQF6)
If you use email as a component of your marketing or CRM, in a small business, large corporation, or service agency, this course is a must.
It is the most authoritative and comprehensive course available in creating and managing professional email marketing campaigns. Britefire's Email Marketing course will help you acquire the knowledge and skills of an email marketing professional. You will leave the course with the confidence to move forward and excel in every campaign.
Why Email Marketing?
Email marketing typically gets an ROI of 50:1. But it is fraught with technical, creative and logistical complications, and undermined by spam. Designing an email campaign is a science and an art. Get it right, and the pay-back can be huge.
Email is a powerful cost-effective tool that can grow business, build community, boost customer loyalty, expand your market, generate brand awareness, or drive visitors to your website, it is therefore essential for anyone with an online marketing responsibility to develop the knowledge and skills of a professional email marketer.
What is covered?
• Best practices, spam, ethics, and the law
• Crafting email marketing strategies and objectives
• 8 steps to building a mailing list
• Email hosting and management
• Targeting, segmenting, and personalisation
• Creative and integrated strategies for email marketing
• Virilising a campaign
• Creating compelling subject lines
• Tools for creating and managing email campaigns
• 3 major obstacles to success, and how to overcome them
• 10 guidelines for successful layout, text and images
• Maximise delivery and open-rates
• Designing landing pages and planning for conversion
• Metrics and improving email campaign results
Who Should Attend?
This course is a must for anyone who makes tactical or strategic business or marketing decisions about online initiatives, or has to interact with those who do, including:
• business strategists
• marketing managers, product & brand managers
• marketing communications people
• advertising and marketing services executives
• website developers, information architects, and creative personnel (including copywriters, designers)
• e-commerce and e-marketing personnel
The Email Marketing course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations.
What previous participants have said
‘To understand the inherent value of doing email right. The mindspark that flows from this excited the people around me to discuss and innovate.’ C. Green
‘One of the most informative & interesting courses I have attended .Brilliantly presented by an extremely knowledgeable & current presenter. The course is perfectly suited to my current work environment.’ I. Coulson
‘Colleagues in my sector are more or less at a similar point with reforming their communication strategies. The course really brings to light the errors we were committing. It also highlights the value of outsourcing vs in house & not drawing the most from campaigns. In the NGO sector we tend to try and spread ourselves too thinly by trying to save money doing stuff ourselves. In the end the numerous activities we undertake are not as effective as we would like it to be than if we applied it properly to begin with.’ J. Sands
‘Well structured - Concise - Objectives met - thoroughly presented - phenomenal industry knowledge - handy tips.’ J. Rees
‘Demystifies a process normally perceived to be simple and places many red flags and checks in place to conduct the process in a professional and result-driven way.’ J. van Rooyen
‘Eye opener and extremely informative. Thank you for giving ideas of what we can do, in the companies we're with at present.’ M. Compton
’Highlights the most important - yet frequently overlooked - aspects of email marketing. Provides easy-to-adopt tactics and applicable advice for successful campaigning.’ V.Kotze