Not all websites are created equal! The main thing that distinguishes well designed effective websites from the rest is that they are user centric – every aspect of the site is designed to optimize the experience of the customer. User centric design uses the marketing principle of understanding the customer, and focusing on satisfying their needs.
Seeing a website as a journey or experience through your company’s virtual store is another base principle. Users move from page to page on a website. Understanding the nature of this user behaviour is intrinsic to the process of designing a successful website.
Web users are increasingly sophisticated and demanding, and have low tolerance for poorly designed or self-indulgent websites that do not meet their needs. This essential course teaches the criteria for effective web site design, and clarifies in detail the different disciplines that make up a User Experience development team. These include Information Architecture, Design, Content Strategy, Content Management, and User Research.
You will learn methodologies and processes that the development team must deploy to design and develop professional websites. Based on the latest state-of-the-art techniques and processes used in the US for some of the largest and most successful websites, the course is rich with real examples, references, hints and tips that illustrate proven best practices and principles.
If you are a web developer, an owner or sponsor of a website, or are in anyway involved in creating, maintaining or supporting a website, then you need to participate in this course. This is a high-energy, intensely motivating and interactive learning experience. You will develop your skills and insights through practical exercises that immerse you in the entire design and development process for a website.
You will leave this course with
• a rich understanding of the principles for good website design
• the latest methodologies, tools and techniques for the development process
• the skills and guidelines for developing a user centric site
• insights and a roadmap for establishing a User Experience Development team in your organisation