This is a distance-based course certified by the USB Executive Development Ltd (USB-ED) of the University of Stellenbosch Business School. The content will focus on case studies that illustrate how the tools of Social Media have provided solutions and opportunities for dealing with real business challenges. An introduction to Social Media, its evolution, major tools and platforms and the challenges it poses to businesses wanting to integrate Social Media into their marketing strategies. How Social Media can be used to engage with your consumers and build online communities. Increasing awareness about a brand and reaching a large audience through Social Media. The use of Social Media tools as direct sales channels. How Social Media can be used as a means of providing consumers with direct avenues to reach their brand. Managing the online reputation of a brand using Social Media channels.