The Quirk Certificate Course in Writing for Digital is a 5-week course that teaches you how to write effective copy for the web. The course is presented entirely online and covers the following: * An introduction to why digital writing matters, how to optimise it and where it falls into the broader digital strategy. * Brand tone and language, and how this informs the way in which you speak to your audience. * Writing for websites and mobi sites. * Writing for email, advertising, PR and social media. * Enhancing and testing your digital copy. The internet is probing us to write in a way that is more concise and effective, particularly because online readers are time-starved. Your copy has got to resonate with people in such a way that it is remembered and acted upon.