The Quirk Certificate Course in Web Analytics will teach you how Web Analytics falls into the broader digital marketing strategy. It is important to understand how to use the insight from your data to better understand the behaviour of online users. This is a 7-week distance-based course which is broken up by modules: An introduction to Web Analytics. Getting the right data in: tracking, customisation and setting up a Google Analytics account. Visitors and site content Your campaigns Tracking and conversions Creating great reports The different tools