Course Overview

Fact: Business writing forms a large part of a person’s impression of the writer as well as the organisation. Poor business writing can lead to the downfall of a company.

We all know what good writing is. It’s the novel we can’t put down, the poem we never forgot, and the speech that changes the way we look at the world. Good writing is the memo that gets action, the letter that says what a phone call can’t.

In business writing, the language is concrete, the point of view is clear, and the points are well expressed. For those who must write as part of their job, being able to write well is a real career boost. Good writing is hard work, and even the best writers get discouraged. However, with practice you can feel more confident about your own writing.

Target Audience

All individuals and professionals who would like to strengthen their business writing skills and work confidently with others while creating the right impression.

Course Outline

SECTION 1: Why Write?

1. Your Audience

2. Company Image

SECTION 2: The 4 C’s

1. Clear

2. Concise

3. Complete

4. Correct

SECTION 5: Sentences and Paragraphs

1. Sentence Structure and Construction

2. Using Sentences Effectively

3. The Purpose of Paragraphs

4. Effective Paragraphs

SECTION 6: Courtesy in Writing

1. Professionalism

2. Human Factor

SECTION 8: Punctuation

1. When to use what

2. Hyphens

3. Apostrophe

SECTION 9: Elements of Writing

1. Word Agreement

2. Nouns and Verbs Agreement

3. Pronouns

4. Active vs Passive Voice

SECTION 10: Writing E-mails

1. E-mail Etiquette

2. Correcting E-mails

SECTION 11: Spelling and Proofreading

1. Getting it Right

2. Impression

3. Common Spelling Errors

SECTION 12: Writing Challenges

1. The Top Challenges