Purpose of the Programme: The Purpose of this program is to enable the learners to develop appropriate skills and knowledge for the establishment and development of an enterprise. Address the economic, administrative and behavioural barriers that contribute to failures in starting and sustaining an enterprise. Identifying own entrepreneurial strengths and weaknesses in relation to opportunity identified. Identifying and describing what marketing is in relation to new venture opportunities. Implementing marketing plan and negotiating a deal with a customer. Exit Level Outcomes: Determine market requirements and manage the relevant marketing and selling processes. •Basic market research is conducted to determine market needs in relation to own business context. •New venture activities, goals, and business plans are appropriately aligned to identified market needs. •Marketing and selling processes are defined in accordance with requirements outlined in basic market research. •Selling processes are relevant to the customer focus required of the new venture. Apply basic Communication skills in new venture creation context •Internal and external clients of the new venture are communicated with using the most appropriate mode of communication for the client and the context. •Written and oral communication is correctly interpreted and understood. •The various forms and reports that are required by legislation and regulation are completed according to requirements. •Language and communication skills are utilised when participating in occupational learning programmes. Manage business operations. •The business plan is used as a tool to effectively manage the new venture. •Business progress is determined at regular intervals and corrective action taken where necessary. •The business plan is constantly reviewed against actual business activities to determine if overall business objectives are being met. •Appropriate resources for the new venture are mobilized as and when required. •Personal and business productivity is monitored and enhanced on an ongoing basis. Programme Structure: Credit Value: 20 Entry Level Requirements: • Communication at NQF level 1 (Compulsory) • Mathematical Literacy at NQF Level 1 (Compulsory) • Relevant Work Experience/Knowledge Certification: Upon successful completion of the programme learners will receive a Certificate in Marketing NQF Level 2.