Overview:
How do you get your company newsletter to shout out “Read Me Now!” to its readers? If you are the one tasked with producing the masterpiece you’ll know it’s not always that easy to spot what’s good and what’s not.
So if you or someone in your team is responsible for producing a company newsletter, BizTech can help you produce an interesting and effective corporate message through attending our training course on “Key Elements of Successful Newsletters” which covers the following key topics:
THE IMPORTANCE OF NEWSLETTERS IN THE BUSINESS WORLD
- The role of the newsletter as part of the company communications strategy
- Identifying the objective of your newsletter and planning your content accordingly
- Understanding what makes corporate publications successful
- Writing that manages to interest and at the same time get the corporate message across
- Balancing quality, cost & time
- Managing the logistics of printing & distribution
CREATING MUST-READ CONTENT
- What’s newsworthy?
- The key to attracting readers and retaining their interest
- Choosing headlines that attract immediate interest
- Making it more interesting: mechanisms to attract & retain interest
- Incorporating fun & light aspects without making it frivolous (Competitions, surveys, jokes, quotes)
- Identifying people to assist with articles and stories
- Managing deliverables from other people
- Interviewing people to get the most for your story
- Should you allow advertising and if so, how much and by whom?
TURNING YOUR NEWSLETTER INTO A WORK OF ART!
- How to create a professional yet eye-catching layout
- Selecting the best choice for you: Paper vs. electronic, black & white vs. full-colour, etc
- Proofreading and editing for an error free masterpiece
- Saving time and creating a professional look through the use of templates
- Using pictures & photos for maximum effect
- Readily available tools that make writing newsletters simple
Outcomes:
- Know how to create newsletters that have a defined business purpose
- Be able to create newsletters that people actually want to read!
- Know how to create newsletters that are both professional and eye-catching
- Know all about the latest tools and techniques to help you
- Add more value to your employer and set yourself on the way to that promotion
