the end result ... You convince your reader to adopt your point of view through careful structuring of your message. You have a persuasive style of writing that inspires confidence, promotes clarity and gets the results you want. the expected outcomes ... develop a clear picture of the reader and select an appropriate style and tone for each document interpret and map information to create documents that express and motivate a point of view organise and evaluate information to compile a business document that positions a coherent message use topic sentences, bullet points and active voice to add impact and focus to the message understand how to compete for brain time, using language and graphics that get the right message across to the reader edit documents to cut out waffle and repetition, technical jargon and confusion use a layout and format that holds reader attention and helps them absorb the information