the end result ... You can see the audience is engaged fully … right with you, as you demonstrate your ability to “get into their heads” and lead them to a logical conclusion. You are confidently presenting your ideas, opinions, proposals and recommendations to the audience … persuasively, assuring their approval. the expected outcomes ... build a clear picture of the target audience for the presentation strategise presentation content to relate more effectively to the audience’s needs and expectations use a structured thinking process to sequence the presentation, anticipating how the audience will need to assimilate the information in their minds use a visual mapping tool to organise presentation content increase your ability to influence decisions, thinking and commitment … win support develop a naturally persuasive and conversational presentation approach … tapping into your unique style of delivery build rapport with the audience, establishing credibility and likeability anticipate and overcome resistance or objections to your ideas and concepts with solid justification respond to both friendly and hostile questions in a style that maintains credibility and overcomes concerns or clarifies understanding create high impact visuals to prompt presentation dialogue, add clarity, and build retention of information interact naturally and comfortably with presentation visuals to maintain audience attention throughout