The ability to put across a persuasive, convincing argument, that influences a listener or reader to commit to your view or idea, is a vital business skill that will set you apart. This intensely practical workshop will change the way you think and prepare for any persuasive business communicaton, be it the written or spoken word. Outcomes include :- - build a clear profile of the target audience for the communication use a structured thinking process called the Audience Thought Model to sequence the content of the communication to anticipate the flow of thought of the listener/reader - use a visual mapping tool to conceptualise and record your message -examine critically the detail of your thinking to define key messages and ensure information is relevant and complete - define and analyse potential considerations that may stall the audience/reader’s decision to support your solution or finding use other elements that will help you explain concepts faster, yet keeping focus on the core message. - converge the conversation or document to a natural close to stimulate action