PURPOSE OF THE UNIT STANDARD The person credited with this unit standard will be able to understand the importance of accurate customer information as well as understand the marketing database identify potential customers and existing customers. They will also be able to collect customer information in accordance with database procedures. The qualifying learner is capable of: Demonstrating an understanding of the importance of accurate customer information. Demonstrating an understanding of the marketing database. Identifying prospective and existing customers. Collecting customer information in accordance with database.