PURPOSE OF THE UNIT STANDARD The person credited with this unit standard will be able to identify and explain what marketing is and identify and apply the concepts and principles of marketing, while instilling a marketing culture in themselves. They will also be able to convince others of the benefits the marketing culture will have. The qualifying learner is capable of: Identifying and defining what is marketing. Identifying marketing principles and concepts. Explaining the benefits of instilling a marketing culture in myself. Persuading others of the benefits of marketing culture.