PURPOSE OF THE UNIT STANDARD The person credited with this unit standard will be able to collect information on the products and services of competitors and explain the nature of the competitive environment. The learner will be able to describe the positioning of products and the different stages of product life cycles. The qualifying learner is capable of: Collecting information on the competitors products or services. Explaining the nature of the competitive environment. Describing product positioning. Explaining the stages of the product life cycles.