PURPOSE OF THE UNIT STANDARD The person credited with this unit standard will be able to track budgets, monitor success factors and evaluate brand health while tracking prices. They will also be able to monitor the activities of competitors as well as maintain and recognise brand and corporate materials. The qualifying learner is capable of: Tracking budgets in accordance with marketing needs. Monitoring critical success factors and key indicators of brand health. Tracking pricing. Monitoring competitors activities. Maintaining brand and corporate identify materials.