PURPOSE OF THE UNIT STANDARD Persons credited with this unit standard will be able to translate campaign plans into supplier briefs and obtain quotations while checking against budgets. They will also be able to agree on critical path schedules with suppliers and co-ordinate the campaign production processes. The qualifying learner is capable of: Translating campaign plans into supplier briefs. Obtaining supplier quotations and checking against budget. Translating the general marketing mix into the direct marketing mix. Agreeing on critical path schedules with suppliers. Co-ordinating and quality-checking the campaign production process.