PURPOSE OF THE UNIT STANDARD The person credited with the unit standard will be able to describe the purpose and structure of teams within the marketing environment. They are also able to describe the role players in a team and evaluate the effectiveness of the team as well as their own performance within the team. The qualifying learner is capable of: Identifying the structure and purpose of a team. Describing effective groups and identifying group stages. Describing and applying the roles and responsibilities required to work in a team. Identifying factors that affect a team in the workplace. Respecting personal, ethical, religious and cultural differences to enhance interaction between members. Reviewing the effectiveness of the team and own participation in the team.