PURPOSE OF THE UNIT STANDARD The person credited with this unit standard will be able to demonstrate an understanding of features, advantages and benefits and identify these criteria with other products and services. They will also be able to record these criteria and communicate it to customers. The qualifying learner is capable of: Demonstrating an understanding of features, advantages and benefits (FABs). Identifying FABs of different products and services. Recording FABs. Communicating FABs to prospects and customers.