PURPOSE OF THE UNIT STANDARD This unit standard is intended for new entrants into the wholesale and retail sector. Persons credited with this unit standard will be able to describe the different market segments, customer profiles and buying habits applicable to the industry. They will also be able to identify the target market of the organisation, in which they work. These persons will also be able to identify the different functional departments in an outlet and their main functions in respect of the flow of stock/cash through the business. They will also be able to explain the environment in which business operates in respect to applicable legislation and shrinkage and losses.