PURPOSE OF THE UNIT STANDARD This unit standard is intended for people working in a wholesale or retail outlet that sell goods or services to customers in a wholesale/retail outlet. Persons credited with this standard function under general supervision and carry out established and familiar procedures in familiar environments. These persons are also able to approach customers in a positive manner, identify the customer's needs, match outlet products to identified needs, overcome objections, close the sale and promote future business. Qualifying learners will be capable of: Establishing the customer's need. Offering products to customer. Overcoming customer objections. Closing the sale.