Costing and Pricing Principles

“The moment you make a mistake in pricing, you're eating into your reputation or your profits.” - Katharine Paine

 Pricing products and services is critical for all businesses, particularly for new ventures and small businesses that may not have the resources to sustain the consequences of a mistake. Whilst not the most exciting part of the marketing mix, it is uniquely crucial and can make or break a business. Of concern is that the attention given to costing and pricing is often way less than is necessary.

 WHO SHOULD ATTEND

• Entrepreneurs
• Business owners and managers
• Sales and marketing staff
• Buyers

 HOW YOU WILL BENEFIT

• Understand the flow of the trading cycle and the concepts of costing and pricing
• Learn how to identify and use factors that impact pricing decisions
• Understand the relationship between
  • Cost
  • Pricing
  • Revenue
  • Profit

and how crucial they all are to the financial viability of any business

You can view all our courses HERE