Customer Service - Dealing with Challenging Customers


Customer Service - Dealing with Challenging Customers

Ask your customers to be part of the solution, and don’t view them as part of the problem.” - Alan Weiss

The two most commonly stated reasons given by customers for changing suppliers are:

  • We felt poorly treated; and
  • Our “problems” were not resolved properly or in a timely manner.

Clearly, the manner and effectiveness of handling customer complaints is crucial to keeping existing business and maintaining a good reputation in the market.
This practical course is designed to equip delegates with the confidence and skills to improve their handling of challenging customers, manage strong emotions, and actively deal with complaints, to ensure that a satisfactory resolution is achieved that increases customer retention and loyalty.


  • All staff in a sales/customer service environment
  • All staff dealing with challenging customers and customer complaints
  • Customer Care Staff
  • Managers, Supervisors and Team Leaders
  • Account managers
  • Business Owners


  • Increase customer loyalty by learning how to solve problems efficiently and with care
  • Explore the importance of your role in handling challenging customers and customers complaints
  • Learn to manage one’s own emotions when dealing with challenging customers
  • Establish a stronger competitive advantage as you demonstrate a commitment to your customers by managing their strong emotions with empathy and helpfulness, and finding a solution to their complaint
  • Avoid reputational damage to your organisation
  • Explore the advantage of learning from customer complaints, to enhance the experience for customers.


  • The value of a customer complaints management system
  • Understand customer expectations and the origins of complaints
  • Understand why customers become angry or upset when expectations have not been met
  • Identify the problem, origin and assess the level of severity of the complaint
  • Manage yourself when dealing with complaints and strong emotions such as anger and distress
  • Key considerations of how to prioritise customer needs
  • Importance of keeping customers informed and documents to keep track of complaints
  • Escalating complaints through a defined complaint management process
  • Techniques to defuse anger and other emotional responses
  • Agreeing and committing to an appropriate course of action to solve the customer’s problem
  • Implementing a solution to the customer's complaint
  • Communication and follow-up with all stakeholders
  • Providing practical business solutions
  • Utilise learning from customer feedback to enhance customer experience

You can view all our courses HERE

KZN Business Training Centre

Course Details
Unit Standard:
NQF Level:
Level 4
Course Duration:
1 Day
Course Delivery Method:

Blended Blended

In Class In Class

Distance Distance

Presented Presented Courses

In House In-House

Contact us at +27 (0)31 267 1229 or [email protected] and we will send your a full course outline and quotation based on your requirements
Course Fee Includes:
Our public course fee includes facilitated training, course materials, the venue, a light lunch and refreshments. Onsite training at your venue can be arranged on mutually suitable dates - please contact us to request a quotation.




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