Influence & Persuasion


Course Overview

Many people never realize how much influence they actually have, despite how often they use it. These people capitalize on persuasion in sales settings, negotiating raises, adopting change, or making effective decisions. This will help you develop the skills to apply controlled influence and persuasion in these areas and more. You will develop the following skills:

• How persuasion differs from manipulation.
• How to apply techniques of persuasion and influence.
• Getting persuasive conversations and presentations underway.
• Using storytelling techniques to extend influence, and more.

Course Outline

Session One: Course Overview

Session Two: Understanding Persuasion
1. How Persuasion Works
2. Pre-Assignment Review

Session Three: Preparing to Persuade
1. Pushing and Pulling
2. Communicating with Confidence
3. Frame of Reference

Session Four: Getting Off on the Right Foot
1. Building Rapport
2. Matching and Mirroring
3. Pacing
4. Leading

Session Five: Presentation Strategies
1. Five Points for Any Presentation
2. Preparing with the Five S Pattern

Session Six: Using Stories to Persuade
1. The Importance of Story
2. Storytelling Time

Session Seven: Using Neuro Linguistic Programming
1. Defining Neuro Linguistic Programming
2. A Brief History
3. Understanding Common NLP Terms
4. Embedding Positive or Negative Commands
5. Influencing Outcomes

Contact Details
Contact Person:
Rachel Johnson
Contact Email:
rachel [at]
Course Details
Course Duration:
1 Day
Course Delivery Method:

E-learning E-learning

Blended Blended

In Class In Class

Distance Distance

Presented Presented Courses

In House In-House

On Demand On Demand

R2,595 ex vat (contact us for our excellent on-site, Google Meet and e-learning rates)




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