Britefire (Pty) Ltd. (www.britefire.co.za ) is a digital strategy and marketing innovation firm that provides strategy consulting, e-marketing implementation and business-based training services in all key dimensions of e-business, online marketing and digital project management.

Britefire was founded by e-marketing and e-learning pioneer Godfrey Parkin and global e-marketing and e-commerce guru Karen Parkin, who built their reputations over nearly 30 years in the USA and Europe.

They have been responsible for driving digital initiatives since the web began, and have an intimate familiarity with emerging trends.

Godfrey's primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.

Karen has a mastery of state-of-art e-marketing and business and management processes.

She has walked the walk in major projects and in real-world business experiences.

Our methodologies for crafting digital business strategies are analytical, innovative and proven.

Our expertise derives from decades of internet and marketing experience across five continents, but our focus is simple:

we understand online consumers, and we create innovative marketing approaches to form profitable sustainable relationships with them.

Britefire can facilitate your digital strategy discussions, help define your e-marketing strategies, position brands for online success, manage web projects that move the e-marketing performance of our clients to the next level, and empower your people with the most up-to-date e-marketing knowledge and skills.

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