2014 calls for new ways of thinking


In light of the current South African socio-economic climate, leaders need to
adjust their ways of thinking and doing in order to promote growth.

In 2014, South African business is facing a perfect storm of challenges: the
socio-political turbulence of an upcoming election colliding with economic
pressures, such as a narrowing budget deficit, rising interest rates, slow global
markets, and the acceleration of Chinese influence.

CEO of IC Growth, Dr Grant Sieff, says that in this chaotic environment,
organisations are finding that having a good plan is not enough.

Sieff, who is also course convenor of Strategic Thinking and Execution for
Growth programme at the University of Cape Town Graduate School of Business
(GSB), describes the environment we find ourselves in as economic anarchy. "It?s
not a slow evolution, it?s more like a series of shocks - more shaken than
stirred,' he says.

The ability to respond appropriately is determined by an organisations?
willingness to think on its feet, Sieff maintains. "The nature of business is that it
is in constant flux. However, rather than be intimidated by this, business leaders
need to see opportunities to innovate and get ahead. Only executives who have
the ability to think strategically and execute strategies to ensure ongoing
growth in the face of uncertainty and change will prosper.

"It is crucial that in every moment one is thinking strategically,' says Sieff.
Sieff has spent years perfecting an approach to surviving and thriving in times of
uncertainty and change, and says that there are several simple things
executives can do to enhance their resilience and success.

Firstly, he says businesses should put the frameworks in place to enable them
to question each day, and what is going on inside and outside of their operating

"Look at what is relevant, and what may have changed from yesterday,' he

Secondly, they should ensure that they are able to identify and capitalise on
gaps that they see during this process.

"Question your vision and what are the stretch goals to get from where you
are today to where you need to be a year from now,' he advises.

"If you can?t see any gaps you are probably being too complacent,' he says.
Once they have identified the gaps, Sieff says business leaders can decide which
they want to capitalise on to place themselves ahead of the competition. And
the last step in the process is to act - decisively.

"There is no substitute for courageous leadership. Business needs leaders
who are present enough to take advantage of a situation as it arises. Leaders
need to move away from the static grand strategic plan towards a more fluid
and flexible strategic practice,' he says.

The Strategic Thinking and Execution for Growth programme is designed to
give delegates a set of practical tools to develop their strategic practice muscle,
including how to assess their current and future operating environments and
shape strategy accordingly. "We come up with strategies by engaging in
changing circumstances and linking them to our objectives,' says Sieff.

Strategic Thinking and Execution for Growth attracts a range of organisation
leaders, as well as middle and senior management, from across Africa, making it
a truly African programme that is able to engage specifically with what it is to
survive and thrive in an African context.

For more information on the STEG programme contact Jodie Martin on 021
406 1379 or href="mailto:[email protected]">[email protected]

What do you think?
With all the obstacles businesses are facing would you rather be an employer or
an employee?