AAA school gets backing from Richfield

The AAA School of Advertising has become the recipient of extensive financial and academic support from one of South Africa's prominent higher education institutions.

According to a recent announcement the Association for Communication and Advertising NPC (ACA) has agreed to sell its shareholding in the AAA School of Advertising (AAA) to acclaimed training provider, Richfield.

Commenting on the transaction, Jay Ramnundlall, Richfield CEO said “The AAA is a leader in higher education and with the backing of the Richfield, is set to enter the future stronger and bolder than ever before.”

Richfield offers a wide range of degree, diploma and certificate programs. The institution has a proud history spanning 27 years of operation with more than 70 campuses in South Africa.

Richfield is well known for its achievements in the higher education sector. The most notable accolade includes winning the 2017 Business of the Year title at the highly respected 15th Annual National Business Awards.

With a view toward cementing its position as a leader in higher education, Richfield has focused on partnerships and affiliations across a number of diverse industries. The private provider now aims to expand its presence within the advertising sector.

“It is with great anticipation that we add the marketing, advertising and communications sector to our wide-ranging offering and continue delivering highly qualified individuals that employers in the sector require and have become accustomed to receiving from the AAA.”

According to Boniswa Pezisa, outgoing Chair of the ACA one of Richfield's strengths is its ability to incorporate technology into tertiary education . This is a major boon for the AAA institution and the advertising sector as a whole.

“Richfield, which offers blended learning and best in class educational instruction and facilities provides a new and positively successful base from which the AAA will have improved opportunities to continue growing and providing industry-ready graduates to the profession.”

The sale of the AAA was made effective as of the 1st January 2018 at which time Richfield began to assume a management role.

However the ACA is expected to continue its contributions to the AAA school during this transitional phase.

The benefit of being ‘close’ to the advertising profession via the ACA will not be lost in the immediate future.  The ACA and Richfield have signed an MOU which ensures the ACA’s involvement for a period of no less than three years. The ACA will continue promoting the AAA and assisting with industry activities in the same manner as it has done in the past. This will ensure that the profession continues to receive the benefit of a sustained stream of best of breed and qualified talent from the AAA.

“The sale of the AAA has been concluded with a view to ensuring the future proofing of the institution, together with safeguarding the continued legacy that has become the AAA within the broader advertising, communications, media and marketing professions,” notes Pezisa.