Competing Through Organisational Design



Organisational design (OD) equates to the operating model of an organisation, which expresses an organisation’s delivery logic. OD is a critical leadership task in building a fit-for-purpose organisation. The ability to compete rests in its design, its architecture, its value-add to the customers and clients and by its performance. OD has become a burning platform, and will remain so for the foreseeable future.

It is widely recognised that the way an organisation is designed, has a profound effect not only on an organisation’s ability to execute its strategy successfully, but also on optimal resource deployment and utilisation. The efficiency of its mode of working, the conduciveness of its culture and dynamics, consequently, on its overall performance and ultimately on the organisation’s continued sustainability. One can indeed compete by design.

OD can only be ignored at the peril of the continued effectiveness and efficiency of the organisation. For example, a study by the Bain & Company in eight industries and 21 countries found that companies with top quartile operating models — clear, robust, fit-for-purpose designs — had a five-year compound average revenue growth that was 120 basis points faster, together with operating margins that were 260 basis points higher, than for those in the bottom quartile.

A fit-for-purpose OD capacitates an organisation to compete effectively through its design, because it serves to ensure a best fit between the organisation and its context, now and going into the future.

Additionally, an appropriate OD can help an organisation to:
• mobilise to meet market/customer needs in a value-adding manner and more responsive way, thus creating memorable customer and employee experiences.
• translate strategic intent and business goals into focused work units, day-to-day work flows and modes of working, and the requisite levels of work with well-defined work roles and clear distribution of responsibilities.
• integrate activities seamlessly between teams and individuals, resulting in an integrated strategic thrust and response by the organisation.
• mould the identity, leadership, culture and performance into a coherent whole.
• create greater economies of scale and cost efficiencies.
• enable optimal resource allocation and deployment.
• build, enhance and protect in-depth core competencies putting the business on a sustainable strategic trajectory.

Enterprises University of Pretoria offers a short course in Designing the Organisation of the Future, for the Future which has been developed to enable you to gain expertise and skills with respect to organisational design as a critical organisational discipline and key leadership task. Through this short course you will gain an in-depth understanding of organisational design with the accompanying conceptual and action tools informing and enabling the architecting of fit-for-purpose organisational designs at the strategic, tactical and operational design levels.

Should you wish for us to provide you with further information on the Designing the Organisation of the Future, for the Future course, alternative Human Capital Management short-courses, or even a bit of insight into our Research and Advisory services, contact our management team for assistance.

Stakeholder relations

Irvin Bogopa - Executive Manager

E: [email protected]

T: +27 (0)12 424 2554


Stakeholder relations

Elanie Bell - Brand and Communications Manager

E: [email protected]

T: +27 (0)12 424 2234