Western Cape MEC David Maynier announced the launch of the Tourism Product Development Fund in a statement today.
The fund, which commits a total of R5 million to support new or existing tourism products and experiences in the Western Cape, aims to support its strained tourism sector.
The industry has been hard-hit by the Covid-19 pandemic and is facing significant job losses in the Western Cape.
Maynier says the innovation and adaptability through product and market diversification are more important now than ever as the Western Cape’s tourism industry tries to build resilience during these tough times and produce new products for when businesses are ready to open again.
“Offering travellers tourism experiences that differentiate the Western Cape from other destinations will be important to our economic recovery and how we will market our tourism offering both domestically and internationally.”
The Tourism Product Development Fund aims to support unique products and experiences, this includes cultural and heritage experiences or hyperlocal food and dining attractions that can only be experienced in the Western Cape.
The MEC went on to say that tourism is a major contributor to the economy and employment in the Western Cape.
“Since the start of the Covid-19 crisis in the Western Cape, the Department of Economic Development and Tourism and I have been engaging actively with the tourism industry to understand the impact of Covid-19 and to work with them to prepare the industry to be able to open safely and responsibly.”
Maynier concluded the statement by encouraging all interested tourism businesses and organisations to apply.
“We look forward to receiving your submissions.”
For more information on the Tourism Product Development Fund.
The closing date for submissions is Friday, 14 August 2020 at 16h00.