Gugulethu-based TSquaredSA takes top spot at YouthStartCT

A Gugulethu-based street apparel business, TSquaredSA, scooped the top prize at this year’s YouthStartCT entrepreneur competition. Thabiso Mokomele, founder of TSquaredSA beat 160 hopefuls, taking home cash, a laptop and printer, and loads of other prizes.

The event was hosted by Cape Town Mayor, Patricia de Lille on Wednesday. Members of the Cape Town City Council were also present.

The #YouthStartCT Challenge serves as an accelerator programme for start-up entrepreneurs aged from 18 to 35. The main aim of the competition is to contribute to business skills development, innovation and the growth of entrepreneurs in Cape Town.

The grueling process leading up to the final event was preceded by elimination rounds where the best pitches proceeded to the next round.

Said Thabiso, ‘I have been pitching since I started the business, so, it’s not as nerve wrecking as it used to be. However, the competition was very tight, so I kept motivating myself to do better in every round. I believe TSquaredSA won because we have a product that’s sought after, and we are very hard working and determined. We know that nothing comes easy, we are always working and refining our product.’

TSquaredSA, which was founded in 2008, started as a small business, printing t-shirts, while Thabiso was in high school. He continued the business throughout university while pursuing a human resources degree, until he finished his honours qualification. Ten years later, the business has won numerous accolades, including the 2017 KFM & LeadSA young entrepreneur of the year as well as the 2015 Destiny Man’s best entrepreneurial journey segment. In 2016 Thabiso also won a mentorship sponsorship from SharkTanks, an entrepreneurship competition that’s considered one of the most nerve wrecking experiences for entrepreneurs.

TSquaredSA operates from a garage at Station Park in Gugulethu and employs three permanent employees. The brand also has a store in Newtown, Johannesburg where it employs two permanent staff members.

The business mostly produces urban streetwear, ranging from tracksuits, caps, beanies to dresses and children’s clothing. The business services local organisations with tracksuits and corporate wear. They also makes tracksuits for local schools and football clubs.

‘A lot of our supporters are proud to wear a brand that is made in their area. We have enjoyed a lot of support, not only from Gugulethu, but from surrounding townships, as well as in other provinces around the country.’

Attributing his success to his family and staff Thabisao says he wouldn't have done it without their support especially his friend, Thabo Cheka who is just as committed to TSquared as he is.

For more information, media can contact Thabiso Mokomele on 073 953 8856/ [email protected]