By Emile Prinsloo
Multimedia refers to the multi dimensions of media, which can be an
amalgamation of video, audio, animation and interactive content. Multimedia is
simply multiple forms of media integrated together.
The Prospects for Multimedia Professionals in South
The industry is generating a plethora of opportunities. Television, film, web,
gaming and cross-platform exploration are some of the reasons for this growth.
Multimedia professionals have a variety of career paths to choose from.
Individual career paths in South Africa are not solely dependent on your
interests or aptitudes as multimedia and animation is less established in
comparison with larger first world countries. The industry abroad, in particular
the United States, is departmentalised which afford individuals the opportunity
to specialise rather than generalise. In other words, the more diverse your
skillset in South Africa, the better equipped you are to succeed.
What it takes to be a Multimedia Professional
Multimedia is not just about technical skill. Animation, one of the more
specialised aspects of the multimedia industry, refers to the rapid display of
sequential 2D or 3D imagery in order to create an illusion of movement, weight
and ultimately life.
One basic quality which will assist an individual in pursuing a successful
career is creativity. This applies both to artistic, as well as technical abilities. An
animator must be able to master the technical aspects of computer animation
and illustration, as well as be able to engage in projects from a creative
Keeping up to date
A multimedia professional must keep abreast of current technology, and be
highly proficient in the software tools. Then of course there is a portfolio. It is
vital that you maintain a demonstrable body of work which shows off your
abilities and skills.
A willingness to learn and diversify your skillset is crucial. You need to be
creative, imaginative, analytical and observant. Above all, you need to be
prepared to invest countless hours honing your craft if you want to succeed in
the field of multimedia and animation.