New digital media marketing course launched


The AAA School of Advertising, has introduced a new specialisation course in Digital
Media Marketing. The part-time specialisation course, in partnership with the IAB, is
aimed at digital marketers, media strategists, planners, account managers, creatives
and copy writers.

Ludi Koekemoer, CEO of the AAA School of Advertising says: "The worldwide
media scene is constantly changing and thus an in-depth understanding of the
internet and its impact on society, consumers, marketing and advertising is vital for
those in the fields of advertising and communications.'

Presented by the AAA school of Advertising and endorsed by the ACA and IAB
(formerly the DMMA), the course is a practical course given by digital experts and
details what works and what doesn?t. Designed for the industry by the industry, the
exciting new course promises to teach the knowhow and how to of digital media
marketing. One of the objectives of the course is to set industry standards on digital
media marketing and provide definitive insights into digital media marketing.

The course includes an understanding of the South African media scene, the role
of new technology, the concept of digital media and media convergence, the
concept of branding and the user experience, social media and mobile platforms and
usage, search engine marketing and paid media, big data and ECRM amongst other
relevant topics.

"The AAA School?s approach has always been one of providing the knowledge as
well as the practice and with the specialisation in digital media marketing,
participants will leave the course feeling more confident in their ability as digital
media marketers,' says Koekemoer.

For more information, please go to: AAA School

Course Details:

Date: 21 July 2014 to 01 November 2014/>
Time: 05:00 PM - 08:00 PM/>
Location: AAA School of Advertising-Randburg, Johannesburg/>
5 month part-time course/>