Promoting careers in finance and accounting


Fasset (The Seta for Finance and Accounting Services) has launched its 2014
Brand Ambassador Campaign.

"We are very proud of the fact, that this year, for the first time, Fasset is
represented by at least one brand ambassador in each of the nine provinces,'
says Fasset CEO, Cheryl James.

Brand ambassadors have been appointed at the following Technical
Vocational Education and Training (TVET) Colleges, Universities and Universities
of Technology: University of the Free State, Goldfields College, Ekhurleni West
College, Durban University of Technology, Mnambithi College, Sekhukhune
College, Waterberg College, Letaba College, GertSibande College, Orbit College,
Northern Cape Urban College, Nelson Mandela Metropolitan University and False
Bay College.

"Such is the calibre of our brand ambassadors, Fasset has re-appointed four
of its 2013 Brand Ambassadors for the 2014 calendar year,' she explains.
James describes Fasset?s brand ambassadors as "the cream of the crop.'

Candidates are nominated by their respective institution. Once they have
been short-listed, they go through a rigorous selection process: "Our brand
ambassadors are enrolled in finance-related qualifications. To be considered,
candidates have to have a strong academic track record. They also need to
possess strong leadership skills, self-confidence, and the ability to communicate

Because Fasset?s Brand Ambassadors are top achievers, their peers perceive
them as role models; they are also perceived as role models by learners, and
their communities at large. "The fact that they are similarly aged to their peers,
and they are drawn from the community is something that resonates with their
peers and with their community. It also means that they have a strong network,
which they are able to draw upon, when rolling out their brand ambassador
campaign,' James observes.

Fasset?s Brand Ambassador Campaign constitutes a core pillar of the Seta?s
Career Awareness Campaign. "The White Paper for a Post-school Education and
Training requires TVET colleges to provide Career Guidance, which complements
Career Guidance at school-level. In addition, it is envisaged that the Department
of Higher Education and Training (DHET) and other bodies, including Setas
provide Career Guidance. Located as they are on the various TVET, university
and University of Technology campuses, our brand ambassadors are well
positioned to assist Fasset to perform its career guidance role, and extend its
reach, and also, help to position finance and accounting as careers of choice,'
she informs.

Fasset?s 2014 brand ambassadors recently completed an intensive three-
day training programme, to equip them for this important role. In addition to
learning about Fasset and its various offerings, including Fasset Grants and
Fasset's Bridging Programmes, the myriad of careers within the Fasset sector,
and the entry requirements and qualifications and career opportunities offered
by the various professional bodies, Fasset Brand Ambassadors learnt what
Fasset expected from them in their role as a Fasset Brand Ambassador.

Fasset provided its brand ambassadors with a toolkit, which includes a
standardised Fasset presentation. They were also given Fasset and professional
body brochures to distribute to learners. "Since our Brand Ambassadors are
required to document their two interventions and to report on these every
month, they were given a digital camera and will be provided with airtime on a
monthly basis. Interventions typically include lecture hall presentations,
networking workshops, community visits and interviews on campus radio or
community radio stations,' James recounts.

Fasset?s brand ambassadors also met representatives from many of the
professional bodies in the sector and public sector partners such as the DHET
and South African Qualifications Authority (SAQA).

Fasset is really looking forward to working very closely with its 2014 brand
ambassadors. "It is government?s vision to have 2.5 million young South
African?s enrolled at TVETs and 1.6 million young South Africans enrolled in public
universities by 2030. We need to ensure that careers in Finance and accounting
are well represented. These skills will be in high demand if we are to achieve the
ambitious goals in South Africa?s National Development Plan,' James concludes.

What do you think?
Is the National Development Plan too ambitious?