Sales Training Tips: How to run successful sales meetings.

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A salespersons day-to-day environment must support the learning they had whilst on their sales training course to ensure their new behaviours become habits.


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Tom Abbott from SOCO / Sales Training, describes some great sales training tips on how to run a great sales meeting.
A salespersons day-to-day environment must support the learning they had whilst on their sales training course to ensure their new behaviours become habits. Sales only seem to improve once these new sales behaviours become habit.
Often sales managers or leaders feel it’s necessary to send their sales teams for more training if they don’t see an improvement in sales after their team has already completed a sales training course or program. However, this isn’t always a good solution.
The first thing leaders or sales managers can do is to hold regular sales meetings. Holding regular sales meetings helps reinforce the learning they had and the experience they gained whilst on their training course.
Do’s and Don’ts for Sales Training Meetings
Do’s Include:
• Have structured agendas
• Keep it short
• Start on time and end early
• Mix things up and don’t keep the same routine
• Acknowledge people’s accomplishments
• Encourage discussions and sharing
Don’ts Include:
• Waste everyone’s time by having no structure to the meeting
• Let it drag on too long
• Talk about people’s failures and defeats
• Allow people to hold back on what they want to say
Tips for great sales meetings
• Share your strategies, targets, priorities and best practices.
• Encourage team members to share their takeaways and actions and focus on what actions they’ll implement before the next meeting.
• Listen more to what team members have to say. Sales meetings should not become sales training sessions.
• Ask questions and encourage discussions of real-life situations.
• Get team members to share sales tips and techniques with eachother.
• If team members are travelling, encourage them to join in the meeting via conference call.
• Have an agenda for each meeting and ask team members what topics they’d like to focus on.
• Remember to respect people’s schedules and stick to the start and end time of each meeting.
If you’re interested in expanding your sales knowledge and would like to take a sales training course
, you can visit The Skills Portal
for more information.

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