Universum, global leaders in employer branding, will be announcing their
annual Universum IDEAL? Employer rankings for 2013 on February 13th 2014.
The annual rankings are based on extensive research perfected over 24 years of
experience within HR, focus groups, as well as from communication with both
Universum?s clients and tens of thousands of students.
This year?s research included 33 285 students from all 23 universities, as
well as 10 830 professionals in a field period from July to October 2013. The
study examines the career expectations and preferences of students in South
Africa and highlights some interesting insights into how the youth perceive their
prospects after graduation.
Based on the findings of this year?s survey, 66% of students are concerned
about their prospects of finding a job after graduation, with black students the
most concerned about their prospects at 73%.
Females are also more concerned than males, with 69% of females saying
they are concerned compared to 64% of males. Students from MUT are the most
concerned with 92% expressing this sentiment. UCT students however, appear
to be the least concerned, with only 57% saying they are concerned about their
future employment prospects.
Every year the Universum IDEAL? Employer rankings and the associated trend
reports are important indicators of demographic trends, young people?s
expectations for the future and emerging patterns in employment. More than
simply a list of companies that South African graduates and professionals would
aspire to work for, the rankings are important indicators of issues and trends
that affect all South Africans.
Universum South Africa MD, Phillip Myburgh explains, "our extensive research
covers not only the ideal employers in the country, but also analyses trends in
the various sectors of study, and perhaps most interesting, the hopes, fears and
expectations for the next generation of professionals in South Africa. It is
important for both the private and public sectors to be aware and address these
At the official Universum IDEAL? Employer Awards event on February 13th,
awards will be given to the companies ranked the highest in the three different
surveys - student, professionals, MBAs. Students and professionals vote for
employers in terms ofthe following four broad areas of study:
? Business/commerce students
? Engineering/technology students
? Health care / health sciences
? Humanities / liberal arts
The students and professionals are given a questionnaire that incorporates
Universum?s unique global perspective and local insight and is comprised of
closed-ended questions with an extensive list of alternatives. This year the
questionnaire also included a range of open ended questions which gives great
qualitative insight into some of the key trends.