What is executive coaching?

Whether you are considering a career in coaching or need someone to guide you this article will help you understand the purpose and function of an executive coach.

Executive coaching is a relatively new concept with over 30 different approaches, and as a result there are many misconceptions surrounding this term.

In the video, “ What is executive coaching?” Angela Sabin from Executive Life Coaching debunks some of these myths.

For example one of the leading misconceptions is that executive coaches are able to “fix” the problem. But according to Sabin executive coaching is not about fixing, telling or advising others.

An executive coach knows the client has the answers and that the coach is merely there to facilitate and guide the client to discover their own solutions.

“ In coaching the client is the expert and not there to be fixed.”

Executive coaching can be mistaken for therapy but this is also a misapplication of the term.

“In coaching the client is looking ahead to what can go right not back at what's gone wrong” , explains Sabin.

So what is the role of an executive coach?

The main function of an executive coach is to create a “confidential thinking space” for the client. This is done by listening, asking questions and enabling clients to solve their own problems or achieve their goals.

The executive coach performs the dual function of supporting and challenging the client. Both these activities are necessary to move the client out of their comfort zone towards their goal.

For executive coaching to be successful clients need to invest a great deal of time and money in the process, but studies show “the return is typically 5 to 7 times the initial investment.”

Find Coaching Courses on the Skills Portal and learn how to guide others through their journey.



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