Business coaching, as a profession, has historically been singularly focused
on individuals. At its core, coaching seeks to shift individual behaviours and
patterns, so it naturally follows that this can best be achieved in a one-on-one
environment. While this still stands true, it is becoming increasingly evident that
group coaching is a critical element in certain scenarios - and is often necessary
in order to move organisations and teams forward in a constructive and
So while coaching is still very much about encouraging shifts in personal
behaviours and outlooks, very often, facilitators need to identify and address
the elements that are holding both individuals and groups back from achieving
their full potential. These elements may only become evident within group
A Unique Window
One of the key benefits that group coaching provides is the unique
opportunity for the facilitator to identify and work with the various personalities,
which often only emerge more clearly when group dynamics are at play. For
example, in any group context there will be mental models, perceptions and
unspoken baggage present - both for individuals and as a group. These
elements may hijack the focus and productivity of the team as a whole - which is
often problematic and the source of conflict.
In a group scenario, the facilitator can see this dynamic at play, and create a
safe "container? in which various voices can be encouraged and heard. The
facilitator will enable the conversation to take place in such a way that it is not
overrun by stronger personalities, and everyone has an opportunity to
contribute equally. Mental models are unpacked and the elephant in the room is
encouraged to take centre stage and be faced head-on.
It is important to note that a great deal of value lies in what is not being
said during group sessions. Indeed, a coach who has an ear for what is being
omitted starts to pick up on certain recurring themes. For example, through a
word or phrase that keeps being repeated or mentioned. Once these more
subtle themes and topics have been identified, the facilitator can find ways to
bring them into the conversation in a direct, yet unthreatening way.
The group approach, as opposed to working solely with individuals, can be
valuable for any type or size of group facing a challenge - such as groups that
are underperforming, or groups facing internal conflicts.
When working with groups, coaches can not only resolve issues that have
been previously identified, but they can also enable teams or groups to move
forward in a new and more innovative direction. For instance, when teams or
departments have undergone a restructure, group coaching can enable them to
rediscover their sense of unity and create a cohesive and communal way of
Or when teams seek to redefine their organisational brand or culture, group
coaching is a powerful way in which teams and departments can explore a new
and more relevant way of identifying with themselves, and crafting how others
should identify them. It also has the ability to align individual perspectives and
expectations with those of the overall group or organisation.
As a result, by working with groups and enabling groups to work more
cohesively as a unit, the renewed energy has the potential to directly impact on
productivity and bottom line results. Furthermore, group coaching is not always
about "fixing? something within a team. When applied within highly effective
teams has the ability to create something new, innovative and dynamic -
leading the organisation as a whole into an unexpected and exciting new
What do you think?
Why don't more businesses practice group coaching?