Why reputation matters

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett.

Reputation management company, Reputation Matters will host a riveting one-day conference on the nuts and bolts of building a positive reputation on Friday, 06 November 2015 at the Protea Hotel Fire & Ice in Cape Town. Local and international speakers including Andrew Boraine, CEO of the Western Cape Economic Development Partnership (WCEDP) will grapple with the key building blocks associated with reputable organisations.

Just as you are inseparable from your shadow, so an organisation cannot be severed from its reputation. An organisation’s reputation precedes success or failure.

Why is reputation such a powerful force? Regine le Roux, Managing Director at Reputation Matters says, “Understanding reputation is a strategic imperative; it is something which is influenced by every dimension and activity of an organisation. It's a virtuous circle: A positive, strong reputation attracts and keeps top employees. Having the right team on board helps you to improve your service or product offering, which helps you to attract the right kind of attention.

As a result, people will invest in your offering and ultimately you will be able to see how a good reputation positively impacts your bottom line.”

So how does one build and maintain a solid reputation? “It helps to get advice from the experts,” smiles le Roux, which is why we're hosting our inaugural reputation management conference on 06 November 2015 in Cape Town.”

Featuring influential speakers from South Africa and around the globe, the conference will walk attendees through the key elements of building and fostering a reputation. Best practices and case studies shared will equip attendees with a basic understanding and exciting ideas that they can customise for their particular business case. As le Roux puts it, “With our tools, team and track record, we can help companies to take their reputations to the next level.”

World-renowned motivational speaker Braam Malherbe will be the master of ceremonies for the day and promises to inspire attendees with his infectious energy and passion.

“A company’s reputation can be tarnished in seconds, and we invite all businesses to come and share in the wealth of knowledge speakers have to offer,” concludes le Roux.

For more information on the conference, please email: conference@reputationmatters.co.za.

Early bird bookings close at the end of September.

For more info on managing and investing in your reputation, visit www.reputationmatters.co.za or call 021 790 0208. Reputation Matters is also on Facebook www.facebook.com/yourreputationmatters and Twitter @ReputationIsKey.

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