Everything we do, create or launch as professionals has two possible outcomes – maybe it will work, maybe it won’t. When you write an article, put together a programme, start a project or launch a new product you are always faced with both of these possibilities.
The trick to being successful at anything is to accept these two likelihoods and proceed anyway – write that article, put that product out there or approach that client. If this was so easy, why do we have those great ideas that never go anywhere, the books that don’t get written or the mobile apps that just don’t get developed? The answer is simple – we take two seconds too long to blink.
In the two seconds it takes to blink, you give your amygdala – also referred to as your lizard brain – the necessary time to convince you that anything new is unsafe and you will get hurt or judged (What would others think or say?). Your amygdala is responsible for your survival and such responses as fight or flight. The new ideas and concepts you come up with originate in your frontal cortex and given more than two seconds your amygdala will convince you that it is safer not to take any action.
It’s when we become disciplined enough to accept both of the outcomes and take immediate action despite the consequences that we start living to our full potential. Three of the stories your lizard brain will tell you to keep you in line include:
• People won’t like it, they may disagree, perhaps they won’t buy it
• I don’t have the right tools to …..
• I am not motivated enough right now
Any of these thoughts can stop even a world-changing project in its tracks. Knowing this, we need to develop quick counter arguments that can spur us into action. Some thoughts that may help you to
get your magic out there are:
1. There will be people that don’t like your idea, they may disagree with your views and they may not buy your product. This is their choice. You are not creating for them. You are creating for those people that are interested and will support your idea. If you don’t get the necessary buy-in, develop your idea further, create something better and simply get it out there.
2. Successful artists can afford great tools but they didn’t start off with state of the art equipment. Famous books have been written on exam pads and typed up on old typewriters.
3. Motivation is for amateurs. Professionals get on with the business of getting on. Your feelings have nothing to do with your ability to create. If you want to write, get up set a time limit and write.
On that note, I have reached my time limit for today. Here’s to creating, achieving and doing more – no more blinking. Get your work out there and share your ideas – it’s time to make your mark!
By Bianca van Wyk , Managing Director of Raising the Standards