The first time I was responsible for developing a Marketing Plan, I remember feeling
very nervous about how to write it. I knew how to structure the plan, but I was
unsure of how to convey my message so that the content would be viewed as
professional, easy to read and to the point.
We have never written more, nor written more badly. Every day we?re busy at our
computers or mobiles sending emails, text messages, posting on social media. There is
a lot of blabber, too little thought.