Understanding Product Knowledge in Wholesale and Retail

This 1 day course is intended for individuals dealing with the selling and promotion of products through customer interaction in a wholesale and retail environment.

Delegates will be able to demonstrate product knowledge in their specific area of operation and add value to customer service through the correct communication of product features and benefits, and where applicable, the assembly and utilisation of accessories associated with the specific product range.

The specific details applicable to the department and product range will determine the actual content of the training program developed against the requirements of this unit standard as products and product ranges have their own unique specifications, descriptions, features and, benefits and operational and service specific requirements.

Delegates will be able to use, describe and discuss products in their area of operation to ensure effective communication of product related information to customers. Product knowledge gained will enable effective problem solving and the addressing of customer needs in accordance with the standard operational procedures and specifications of the product manufacturer and the organisation in a correct and safe manner.

The standard applies to technical, semi-technical and non-technical products but excludes perishable and non-perishable food products.

Contact Details

Contact Person: 

Contact: BConsult
Course Details

Course Delivery Method: 

Presented Courses

Course Duration: 

1 day