The short course in Compiling a Marketing Plan provides you with an overview of how to effectively compile and present a marketing plan that is guaranteed to yield a return-on-investment. During the course, you will acquire skills to formulate marketing objectives, analyse the current market situation, identify key constructs to perform a SWOT analysis and position your business or products appropriately. You will also gain insights to suitable target segmentation, distribution strategies, different pricing methods, as well as marketing communication channels – specifically focusing on how the marketing plan is used to provide an operational blue print for the marketing function.
Project management is about developing and implementing a product, service, event or facility within a predetermined time frame, budget and quality parameters.
Primeserv Group Limited is listed in the Support Services – Education, Business Training and Employment Agencies sector on the JSE Limited.